Growth · PPC & Paid Media
Paid ads that pay for themselves.
Google Ads, Meta, LinkedIn — campaign strategy, creative, landing pages, and weekly optimisation tied directly to pipeline.
— The challenge
Why this matters now.
— Who it’s for
Best fit for
— Our approach
How we think about it.
Most agencies report on impressions and clicks. We report on revenue. Every campaign we run is wired to your CRM with proper offline conversion tracking, so we know which keyword, ad, and audience drove the deal — not just the click. That's what makes paid media a profit centre instead of a cost centre, and it's why we keep clients for years instead of quarters.
— What’s included
Capabilities
Every engagement covers what you need from this list. We don’t up-sell tracks you don’t use.
Google Search & PMax
Keyword strategy, account structure, bidding strategies, negative-keyword discipline.
Meta Ads
Facebook + Instagram across awareness, retargeting, and acquisition.
LinkedIn Ads
ABM campaigns, demand gen, gated content distribution.
YouTube & display
Video pre-rolls, in-feed, programmatic display for upper-funnel.
Landing page design + build
Custom pages built per campaign, never sending paid traffic to your homepage.
Conversion tracking
Server-side tagging, offline conversions to CRM, multi-touch attribution.
Creative production
Static, video, motion — produced fast, iterated faster.
Weekly optimisation
Bid management, audience refinement, creative rotation, hypothesis-driven tests.
— How we work
Process
No magic. Five disciplined stages, weekly demos, and a single point of contact who actually responds to email.
Audit
Existing accounts, conversion tracking, attribution model, account structure.
Plan
Channel mix, budget allocation, creative angles, success metrics.
Launch
Campaigns, landing pages, tracking — live in week one.
Optimise
Weekly bid, audience, and creative iterations.
Scale
Double down on profitable campaigns, cut what isn't earning.
— Stack
Tools we use
— You walk away with
Deliverables
- 01Channel-specific strategy & quarterly targets
- 02Ad creative (static + video) produced monthly
- 03Custom campaign landing pages
- 04Full conversion tracking setup (incl. server-side)
- 05Weekly optimisation log
- 06Live revenue dashboard for leadership
— Engagement
How we work together.
Up-front honesty about scope, cost, and timeline. The numbers below are typical — we’ll quote yours specifically once we understand the project.
Typical investment
$4k – $12k/mo management fee
Minimum engagement
$5k/mo ad spend (separate from fees)
Timeline
Quarterly cycles, results compound by month 3
Best fit for
B2B SaaS, DTC e-commerce, local services with high LTV
— FAQ
Common questions
$5k/mo ad spend is the floor where our involvement makes financial sense. Below that, you're better off DIY or hiring a junior in-house.
Full management — strategy, creative, builds, optimisation, reporting. You own the ad accounts; we run them.
Flat monthly fee, not a percentage of spend. We have no incentive to inflate your budget.
Absolutely. We embed alongside in-house teams routinely — covering channels they don't, or running specific campaigns they hand off.
— Ready when you are
Ready to start your ppc services project?
Tell us what you're working on. We respond within one business day with next steps.
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