Growth · Email Marketing

The channel everyone underestimates.

Lifecycle email, newsletters, and revenue-driving automations — the highest-ROI channel in marketing, done right.

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— The challenge

Why this matters now.

Most brands underuse email because the emails they send are bad. Generic newsletters, spammy promotions, no segmentation, and templates that look like 2015. The result is a cratered open rate that confirms the bias that 'email doesn't work.' It does — for the brands that send emails worth opening.

— Who it’s for

Best fit for

E-commerce brands with engaged customer lists

B2B SaaS with onboarding/activation gaps

Subscription products with churn

Content businesses launching newsletters

Brands sitting on lists they're not monetising

— Our approach

How we think about it.

Email is the only marketing channel you actually own. No algorithm, no platform risk, no auction. We build email programmes that earn open rates above 40% and drive 20–30% of revenue for e-commerce clients — through smart segmentation, real personalisation, and copy that reads like a human wrote it.

— What’s included

Capabilities

Every engagement covers what you need from this list. We don’t up-sell tracks you don’t use.

Lifecycle strategy

Welcome, onboarding, browse, cart, post-purchase, win-back — mapped end to end.

Flow design + build

Designing and wiring automation flows in your ESP of choice.

Newsletter production

Strategy, design, copy, send, analyse — full editorial.

Segmentation

Behavioural and demographic segments that actually move metrics.

Deliverability

DMARC, SPF, list cleaning, warm-up plans, content review.

A/B testing

Subject lines, send times, content, CTAs — disciplined experimentation.

ESP migrations

Klaviyo, Mailchimp, HubSpot, Customer.io — moving without losing flows or data.

Transactional design

Order confirmations, password resets — the emails that get opened most.

— How we work

Process

No magic. Five disciplined stages, weekly demos, and a single point of contact who actually responds to email.

Audit

Current programme, deliverability, segmentation, flow performance.

Architect

Flow map, segmentation logic, template system.

Build

Templates designed, flows wired, content written.

Launch

Sequential rollout — welcome, then cart, then post-purchase.

Iterate

Monthly A/B tests, copy refinement, segment expansion.

— Stack

Tools we use

KlaviyoMailchimpHubSpotCustomer.ioConvertKitPostmarkResendLitmus

— You walk away with

Deliverables

01Email programme audit
02Flow architecture diagram
03Designed + coded email templates
04Built automation flows
05Monthly campaign calendar
06Performance dashboard

— Engagement

How we work together.

Up-front honesty about scope, cost, and timeline. The numbers below are typical — we’ll quote yours specifically once we understand the project.

Typical investment

$4k – $10k/mo retainer

Minimum engagement

$8k one-off setup

Timeline

Initial setup 4–6 weeks, ongoing optimisation indefinite

Best fit for

E-commerce, B2B SaaS, content businesses, anyone with a real list

— FAQ

Common questions

Depends on stack. Klaviyo for e-commerce, HubSpot for B2B, Customer.io for product-led SaaS, Mailchimp for early-stage. We'll recommend during the audit.

Yes — DMARC, SPF, list cleaning, warm-up, content review. Most deliverability issues are list-hygiene issues in disguise.

Always. The whole point is email that doesn't sound like email.

Yes — flows, templates, lists, integrations. We've done a dozen Klaviyo migrations from various platforms.

— Pairs well with