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Growth · Local Listing & Local SEO

Show up when nearby customers search.

Google Business Profile optimisation, local SEO, citation management, and review strategy — for businesses that win or lose on "near me" searches.

— The challenge

Why this matters now.

Most local businesses leave the map pack to chance — the listing was set up by a previous owner, the photos are five years old, the reviews trickle in passively, and the citations are scattered with the wrong phone number on half the directories. Meanwhile, the competitor across town actively works the channel and eats your bookings.

— Who it’s for

Best fit for

Service businesses with a physical service area
Multi-location brands (5+ locations)
Restaurants, clinics, salons, retail
Trades and home services
Franchises managing distributed local presence

— Our approach

How we think about it.

For local businesses, the map pack is more valuable than the entire rest of Google combined. We run a complete local SEO programme: claim and optimise your Google Business Profile, fix citation inconsistencies across the web, build a review acquisition system, and create local landing pages that rank for the city + service queries that drive walk-ins and calls.

— What’s included

Capabilities

Every engagement covers what you need from this list. We don’t up-sell tracks you don’t use.

Google Business Profile

Setup, optimisation, ongoing management — categories, services, posts, photos, Q&A.

Citation audit + cleanup

Fix duplicate and inconsistent NAP across 50+ directories.

Review acquisition system

Process and tooling for earning reviews from happy customers, consistently.

Local landing pages

City + service pages that rank for nearby search queries.

Bing Places, Apple Maps

The non-Google maps that still drive a meaningful slice of local traffic.

Local schema markup

LocalBusiness, Service, Review, Organization schema — wired correctly.

Map-pack analysis

Tracking your map-pack rank vs competitors at the zip-code level.

Multi-location management

Bulk GBP management, location-specific reporting, brand consistency at scale.

— How we work

Process

No magic. Five disciplined stages, weekly demos, and a single point of contact who actually responds to email.

01

Audit

GBP health, citation accuracy, review velocity, competitor map-pack rankings.

02

Optimise

GBP categories, services, photos, posts, Q&A, attributes.

03

Clean up

Fix duplicate and inconsistent citations across the web.

04

Generate

Review system, local content, schema.

05

Monitor

Track map-pack rankings, review velocity, calls/directions/website clicks.

— Stack

Tools we use

Google Business ProfileWhitesparkBrightLocalBirdeyeYextGMB EverywhereLocalFalcon

— You walk away with

Deliverables

  • 01Optimised Google Business Profile(s)
  • 02Citation cleanup report
  • 03Review-generation playbook + tooling
  • 04Local landing pages (one per city + service)
  • 05Monthly map-pack ranking report
  • 06Reputation monitoring + response support

— Engagement

How we work together.

Up-front honesty about scope, cost, and timeline. The numbers below are typical — we’ll quote yours specifically once we understand the project.

Typical investment

$1.5k – $4k/mo per location

Minimum engagement

$3k one-off setup + audit

Timeline

First map-pack movement in 30–60 days

Best fit for

Single-location service businesses through 100+ location franchises

— FAQ

Common questions

Yes. Multi-location is where local SEO gets interesting — and where most agencies fall over. We manage 100+ location accounts.

Map-pack movement often happens in 30–60 days after GBP optimisation. Service-page rankings take 3–6 months.

Yes — we draft responses for your approval, or take it over completely depending on your preference.

Yes, often pairs well — Local Service Ads, Google Maps ads, geo-targeted Meta. Covered under PPC.

— Ready when you are

Ready to start your local listing project?

Tell us what you're working on. We respond within one business day with next steps.

Start a project