Brand · Logo & Brand Book Design
Identities that earn trust.
Logo design, visual identity systems, and brand books that hold up under real-world pressure — across sizes, surfaces, and internal debates.
— The challenge
Why this matters now.
— Who it’s for
Best fit for
— Our approach
How we think about it.
A logo is the smallest part of a brand. The rest — voice, values, positioning, the way your brand shows up in a footer or a sales deck — is what makes customers remember you. We build identity systems your team can actually apply, with brand books precise enough to settle arguments without you in the room.
— What’s included
Capabilities
Every engagement covers what you need from this list. We don’t up-sell tracks you don’t use.
Brand strategy & positioning
Workshops, customer interviews, competitor mapping, positioning statement.
Logo & wordmark
Primary logo, lockups, monogram, favicon — designed for real-world application.
Visual identity system
Colour, typography, photography, iconography, illustration direction.
Brand book
Comprehensive guidelines as PDF + searchable Notion site.
Voice & messaging
Tone of voice, vocabulary, tagline, key messages.
Naming
Naming sprints with linguistic checks and trademark pre-screening.
Iconography & illustration
Custom icon libraries and illustration systems built to your style.
Templates & rollout
Pitch deck, social, email, business cards — your team gets the templates, not just the rules.
— How we work
Process
No magic. Five disciplined stages, weekly demos, and a single point of contact who actually responds to email.
Position
Workshops, customer interviews, competitor mapping.
Concept
Three distinct directions, shown in real applications.
Refine
One direction chosen, iterated until it earns the room.
System
Full identity system: type, colour, motion, voice.
Roll out
Templates, guidelines, internal training.
— Stack
Tools we use
— You walk away with
Deliverables
- 01Brand strategy document
- 02Primary logo + variants (lockup, mark, monogram, favicon)
- 03Colour, typography, photography systems
- 04Iconography & illustration direction
- 05Brand book PDF + Notion site
- 06Templates: pitch deck, social, email, business cards
- 07Rollout plan + internal training
— Engagement
How we work together.
Up-front honesty about scope, cost, and timeline. The numbers below are typical — we’ll quote yours specifically once we understand the project.
Typical investment
$25k – $80k
Minimum engagement
$15k for a focused logo + identity refresh
Timeline
8–14 weeks
Best fit for
Series A+ companies, established SMBs, M&A consolidations, rebrands
— FAQ
Common questions
Three, always shown in real-world applications — not floating on a white background. We don't do throwaway options.
Yes. Naming is a separate engagement and includes linguistic checks and trademark pre-screening.
Yes — many engagements are evolutions rather than ground-up rebrands. We can keep what's working and modernise what isn't.
Yes — most rebrands include a website refresh. See Website Design.
— Ready when you are
Ready to start your branding project?
Tell us what you're working on. We respond within one business day with next steps.
Start a project